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Take the quiz to find out your coaching style! 

Learning your coaching style is the first step to creating flow while you coach.  

Regular coach training teaches you to mold yourself to the established coaching practices.  It doesn't work for everyone this way! 

In order to be successful, you need to coach from the heart of who you are!

Take the test and then book a complimentary consult with Tara to learn more!

Book a Call to Discover more!
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Set yourself apart from the pack.


Whether you are a novice, advanced or long-time coach, you have probably spent many long hours adapting your coaching practice to each client and adjusting tools and techniques to match their needs.  Maybe you haven't been getting the results you know are possible

Do you stretch to search for the right tool at the right time for the right problem, and hope it works? We've been there and it isn't easy.

Well, we have solved this challenge with an opportunity to design your own protocol with our expertise and proven processes to back up your unique approach to coaching!

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Coach from your greatest strength


You know that you are at your best as a coach when you feel like you're in your element.  Every coach can't be equally great at all things.  So we have come up with a way to provide you with the structure of a proven protocol that we developed years ago and have used to train and coach hundreds of people and are now adapting it to the individual coach to create something beyond anything else you could ever find in the coaching industry. 

We will match our expertise to your area of interest and knowledge to create a bullet-proof protocol for just you and your clients.

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Create your own methodology


We will assess you as a coach and find your strengths, your preferences, your weaknesses and your areas of brilliance.  Once we have identified the type of coach you will most successfully be, the type of clients you want to work with and the problems you want to solve, we begin!  You will train for six days of intense, hands-on, learning.  First will be an in-depth training of our proven P.A.C.E. process, followed by rigorous application of these principals to your coaching strengths. And then a personal breakthrough!    

This experience will set you up to be twice as confident in your skills and your new, self-tailored methodology.

I'm Ready to Build my Success!

Sign up for this one-of-kind personalized coach training!

You won't find this kind of personalize coach training anywhere else!  If you are looking for that magic that is going to set you apart, then this is it! 

Find your FLOW as a coach!

Create a reliable, deliverable coaching protocol designed exactly to your strengths!

Right now we're offering FREE access  to the PACE™ video training vault with a deposit of $350 toward our next Coach by Design Training!

Contact Us Now
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Join us Live or Live Online 

* Receive a PACE™ Coach Certification

* Lifetime access to our Training Vault

* Receive a full breakthrough on anything that is holding you back in your career

* 2-hour private protocol review with Tara and Allen


Next 2023 Live Online Event: 

Training:  May 4th - 7th, 2023

Practicum: May 11th – 13th 2023


Payment plans available.  Call us now to learn what's possible for you!

What Style of Coach are You? Take the Quiz!

What people say about

Allen & Tara's trainings...




Get over $10,000 dollars of VALUE for just $1,995 if you pay in full today! (Regular Price $3,995) Or start today with a deposit of $350 followed by 4 months of payments!!

  • 3.5 Day Protocol Training Course ($2,995)
  • PACE™ Manual, Client Workbook,  Assessments, Forms & Certification ($3,495)
  • Lifetime access to the Training Vault that houses ALL the course videos, lessons and support material for your use ($995)
  • 2.5 Day Breakthrough Practicum 
  • Full Personal breakthrough to ensure you blowout anything that's holding you back in your coaching success ($2,495)
  • Coach a full Breakthrough with one of your peers with supervision and live feedback from Allen and Tara. (priceless)
  • Membership in the bi- weekly live online Courageous Coaching™ and the Trauma Talks™ sessions with Allen & Tara
  • One 2 hour protocol review session with Allen & Tara ($500)
Sign me Up!
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"Highly Recommend"

“I would say that I have met few trainers in the last 40 years, in academia, continuing clinical education and NLP training, with his personal integrity, facility with NLP tools and acumen in training to clinical competency. I highly recommend his NLP Training Institute, and his personal training programs to anyone looking for genuine behavioral capability, delivered by a person of great personal
empathy and integrity." 
Frank Bourke, PhD, Cornell University Professor (ret'd)


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"Best Training"

"This is the best training I've had as a counsellor in my field. I left and felt consciously competent to walk into a week of clients and use the protocol right away... I wish this was a foundational course in grad school... I wish I had taken this earlier!"

Sarah Burnett, MS, LMHC



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"Gifted & Gentle"

"I have been an instructor of various things for the last 35 years: in the military, in law enforcement, the civilian sector, as well as an adjunct professor at a State College... Allen Kanerva is in the top 3% of instructors I have observed. I have observed him be unexpectedly pulled into an ongoing protocol when a clinician hit a block with a troubled client. With the utmost of ease and with a gifted and gentle manner, Allen redirected and reengaged the client effortlessly. He is amazing to watch in action."
Craig Hardcastle, Major (ret’d) USMC

In case you were wondering......

What is PACE™ Training and why do I want it?

PACE is Protocols for Achieving Coaching Excellence!

Many NLP Practitioners and Master NLP Practitioners get lost when working with clients because the NLP tool box is huge, and choosing which tools to use at the right times is difficult. Add to NLP your Time Line Therapy® and Hypnosis tools, and your choices can be overwhelming. And everyone knows that to get clients results, having 100% confidence that you are doing the right thing at the right time is critical. 

With PACE™ we eliminate the confusion. PACE™ offers you a protocol that outlines how to get from problem to solution, step by step, using the skills you've already invested in!  It's the final step in your NLP journey. After PACE™, you can start coaching clients successfully.

In PACE™ you learn how to:

  • Sequence your NLP and TLT® tool set and your sessions
  • Gather concrete evidence
  • Use ZTPI to gain statistical evidence that your client got the change they seek and to identify issues that need work
  • Use Values Elicitation, a critical element of coaching, to target what a client wants
  • Use Detailed Personal History, an outlined template
  • Provide clients tasks that guarantees results
  • Master & apply ALL your skills
  • Breakthrough with clients quickly and effectively


  • Using a proven coaching protocol that ensures client success.
  • Being directed to your toolbox choices every step of the way.
  • Never feeling overwhelmed by the severity or complexity of client's problem, and taking the guesswork out of coaching 100% of the time.
  • Making more money because you can guarantee your results.

PACE™ will get you there.

PACE™ brings together years of research, concepts from neuro-science, and knowledge from many schools of NLP into an all-in-one coaching excellence training. It is offered to you who have a baseline knowledge of NLP, and teaches you how to follow a step-by-step protocol that goes from root cause to successful future in eight sessions. PACE™ offers you a complete breakthrough process, using the best of old code and new code NLP to prepare you to address ANY issue your client brings to the table.

Not only will you learn how to use the protocol with clients, you'll take turns with a course partner actually performing the protocol with each other in 2 breakthroughs done the last week on course. Investing in the PACE™ Protocols to Achieve Coaching Excellence Training will create confidence and refine your skills to become totally certain in your ability to move and guide your clients through a personal breakthrough!

In addition, all of our NLP courses including NLP Practitioner Training, Master NLP Practitioner Training, and PACE™ (Protocols for Achieving Coaching Excellence) count towards continuing education (CE) credits/hours for registered mental health practitioners.

Live Online! 

PACE™, as the core of Coach by Design, is led by Allen Kanerva and Tara Kanerva. Both Allen and Tara are innovators in the application of NLP.

In 1,000+ client breakthroughs, we have used and improved this process into one which guarantees results. We are proud to offer this training based on the proven methods we use in our practice.

Our protocols are based on the core principals of NLP as taught by NLP leaders like Steve and Connie-Rae Andreas and Dr. Tad James - creator of Time Line Therapy®. We add additional tools from across the NLP world as well as non-NLP tools from leading thinkers such Lisa Feldman Barrett, Dr. David Kessler, Gabor Mate, Dr. Phil Zimbardo, Simon Sinek, Victor Frankl and others.

PACE is now the core of Coach by Design and the foundational protocol you will use to personalize your coaching method.  After 4 days of intensive learning, you will gain new skills and apply them in a breakthrough process.

You will then pair up with real, guided, personalized breakthroughs with another participant. Gain additional confidence in your new knowledge, and have a step-by-step process to follow as you breakthrough into your own coaching success!


Get massive traction in your future Coach-by-design now! 


Book a phone call with us.

Book a Call to Learn More!
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